Privacy Policy

Last updated October 25, 2022

Welcome to Ember Privacy Policy. Thank you for taking the time to read it.

We appreciate that you trust us with your information and we intend to always keep that trust. This starts with making sure you understand the information we collect, why we collect it, how it is used and your choices regarding your information. This Policy describes our privacy practices in plain language, keeping legal and technical jargon to a minimum.

This Privacy Policy applies from October 26, 2022. The previous version of this Privacy Policy, available here, applies until then.

Who We Are

The company responsible for your information under this Privacy Policy (the “data controller”) is:

Ember Dating Inc.

16192 Coastal Highway

Lewes, DE 19958

Where This Privacy Policy Applies

This Privacy Policy applies to websites, apps, events and other services we operate under the brand Ember. For simplicity, we refer to all of these as our “services” in this Privacy Policy. To make it extra clear, we’ve added links to this Privacy Policy on all applicable services.

Some services may require their own unique privacy policy. If a service has its own privacy policy, then that policy -- not this Privacy Policy -- applies.

Information We Collect

It goes without saying, we can’t help you develop meaningful connections without some information about you, such as basic profile details and the types of people you’d like to meet. We also collect information about your use of our services such as access logs, as well as information from third parties, like when you access our services through your social media account or when you upload information from your social media account to complete your profile. If you want additional info, we go into more detail below.

Information you give us

You choose to give us certain information when using our services. This includes:

  • When you create an account, you provide us with at least your login credentials and/or phone number, as well as some basic details necessary for the service to work, such as your gender and date of birth.
  • When you complete your profile, you can share with us additional information, such as details on your personality, lifestyle, interests and other details about you, as well as content such as photos or audio clips. To add certain content, like pictures, you may allow us to access your camera or photo album.
  • When you subscribe to a paid service or make a purchase directly from us (rather than through a platform such as iOS or Android), you provide us or our payment service provider with information, such as your debit or credit card number or other financial information.
  • When you participate in surveys, focus groups or market studies, you give us your insights into our products and services, responses to our questions and testimonials.
  • When you choose to participate in our promotions, events or contests, we collect the information that you use to register or enter.
  • If you contact us (e.g., through our customer care team or on social media), we collect the information you give us during the interaction.
  • If you share with us information about other people (for example, if you use contact details of a friend for a given feature), we process this information on your behalf in order to complete your request.
  • Of course, we also process your chats with other users as well as the content you publish, as necessary for the operation of the services.
Information we receive from others

In addition to the information you may provide us directly, we receive information about you from others, including:

  • Users
    Users may provide information about you as they use our services, for instance as they interact with you or if they submit a report involving you.
  • Social Media
    You may decide to share information with us through your social media account, for instance if you decide to create and log into your Ember account via your social media or other account (e.g., Facebook, Google or Apple) or to upload onto our services information such as photos from one of your social media accounts (e.g., Facebook, Instagram…).
  • Affiliates
    Ember is part of the Ember Group family of businesses. Ember Group considers the safety and security of users a top priority. If you were banned from another Ember Group service, your information can be shared with us to allow us to take necessary actions, including closing your account or preventing you from creating an account on our services.
  • Other Partners
    We may receive information about you from our partners, where Ember ads are published on a partner’s service (in which case they may pass along details on a campaign’s success). Where legally allowed, we can also receive information about suspected or convicted bad actors from third parties as part of our efforts to ensure our users’ safety and security.
Information generated when you use our services

When you use our services, this generates technical data about which features you’ve used, how you’ve used them and the devices you use to access our services. See below for more details:

  • Usage Information
    Using the services generates data about your activity on our services, for instance how you use them (e.g., when you logged in, features you’ve been using, actions taken, information shown to you, referring webpages address and ads that you interacted with) and your interactions with other users (e.g., users you connect and interact with, when you exchanged with them, number of messages you send and receive).
  • Device Information
    We collect information from and about the device(s) you use to access our services, including hardware and software information such as IP address, device ID and type, apps settings and characteristics, app crashes, advertising IDs (which are randomly generated numbers that you can reset by going into your device’ settings), identifiers associated with cookies or other technologies that may uniquely identify a device or browser.
  • Other Information with your Consent
    If you give us permission, we can collect your precise geolocation (latitude and longitude). The collection of your geolocation may occur in the background even when you aren’t using the services if the permission you gave us expressly permits such collection. If you decline permission for us to collect your precise geolocation, we will not collect it. Similarly, if you consent, we may collect photos and videos (for instance, if you want to publish a photo or video or participate in streaming features on our services).

Cookies and Other Similar Data Collection Technologies

We use and may allow others to use cookies and similar technologies (e.g., web beacons, pixels and SDKs) to recognize you and/or your device(s). You may read our Cookie Policy for more information on why we use them and how you can better control their use.

Some web browsers (including Safari, Internet Explorer, Firefox and Chrome) have a “Do Not Track” (“DNT”) feature that tells a website that a user does not want to have his or her online activity tracked. If a website that responds to a DNT signal receives a DNT signal, the browser can block that website from collecting certain information about the browser’s user. Not all browsers offer a DNT option and DNT signals are not yet uniform. For this reason, many businesses, including Ember, do not currently respond to DNT signals.

How We Use Information

The main reason we use your information is to deliver and improve our services. Additionally, we use your info to help keep you safe, and to provide you with advertising that may be of interest to you. Read on for a more detailed explanation of the various reasons for which we use your information, together with practical examples.

To administer your account and provide our services to you
  • Create and manage your account
  • Provide you with customer support and respond to your requests
  • Personalize prices and complete your transactions
  • Communicate with you about our services
  • Administer sweepstakes, contests, discounts or other offers
To help you connect with other users
  • Recommend you other users to meet
  • Show users’ profiles to one another
To operate advertising and marketing campaigns
  • Perform and measure the effectiveness of advertising campaigns on our services and marketing campaigns promoting Ember on and off our services
  • Communicate with you about products or services that we believe may interest you
To improve our services and develop new ones
  • Administer focus groups, market studies and surveys
  • Review interactions with customer care teams to improve our quality of service
  • Understand how users typically use the services to improve them (for instance, we may decide to change the look and feel or even substantially modify a given feature based on how users react to it)
  • Develop new features and services (for example, we may decide to build a new interests-based feature further to requests received from users).
To prevent, detect and fight fraud and other illegal or unauthorized activities
  • Find and address ongoing, suspected or alleged violations of our Terms, notably through the review of reports and interactions between members.
  • Better understand and design countermeasures against violations of our Terms
  • Retain data related to violations of our Terms to prevent against recurrences
  • Enforce or exercise our rights, for example our Terms
  • Communicate to users what we’ve done as a result of their reports.
To ensure legal compliance
  • Comply with legal requirements
  • Assist law enforcement

For information on how we process personal information through profiling and automated decision-making, please see our FAQ.

To process your information as described in this Privacy Policy, we rely on the following legal bases:

  • Provide our service to you: The reason we process your information for purposes A and B above is to perform the contract that you have with us. For instance, as you go about using our service to build meaningful connections, we use your information to maintain your account and your profile, make it viewable to other users and recommend other users to you and to otherwise provide our free and paid features.
  • Comply with applicable laws and regulations: We process your information for purpose F above where it is necessary for us to comply with applicable laws and regulations and evidence our compliance with applicable laws and regulations. For example, we retain traffic data and data about transactions in line with our accounting, tax and other statutory data retention obligations and to be able to respond to valid access requests from law enforcement. We also keep data evidencing consents users give us and decisions they may have taken to opt-out of a given feature or processing.
  • Consent: If you choose to provide us with information that may be considered “special” or “sensitive” in certain jurisdictions, such as your sexual orientation, you’re consenting to our processing of that information in accordance with this Privacy Policy. From time to time, we may ask for your consent to collect specific information such as your precise geolocation or use your information for certain specific reasons. In some cases, you may withdraw your consent by adapting your settings (for instance in relation to the collection of our precise geolocation) or by deleting your content (for instance where you entered information in your profile that may be considered “special” or “sensitive”). In any case, you may withdraw your consent at any time by contacting us at the address provided at the end of this Privacy Policy.

How We Share Information

Since our goal is to help you make meaningful connections, the main sharing of users’ information is, of course, with other users. We also share some users’ information with service providers and partners who assist us in operating the services, with other Ember Group companies for specified reasons as laid out below and, in some cases, legal authorities. Read on for more details about how your information is shared with others.

  • With other users
    You share information with other users when you voluntarily disclose information on the service (including your public profile). Please be careful with your information and make sure that the content you share is stuff that you’re comfortable being visible. If you choose to limit the audience for all or part of your profile or for certain content or information about you, then it will be visible according to your settings. If someone submits a report involving you (such as a claim that you violated our Terms), we may communicate to the reporter actions, if any, we took as a result of their report.
  • With our service providers and partners
    We use third parties to help us operate and improve our services. These third parties assist us with various tasks, including data hosting and maintenance, analytics, customer care, marketing, advertising, payment processing and security operations. We also share information with partners who distribute and assist us in advertising our services. For instance, we may share limited information on you in hashed, non-human readable form to advertising partners. We follow a strict vetting process prior to engaging any service provider or working with any partner. Our service providers and partners must agree to strict confidentiality obligations.
  • With our affiliates
    Ember is part of the Ember Group family of businesses. Ember Group considers the safety and security of users a top priority. If you were banned from another Ember Group service, your information can be shared with us to allow us to take necessary actions, including closing your account or preventing you from creating an account on our services.
  • With law enforcement / when required by law
    We may disclose your information if reasonably necessary: (i) to comply with a legal process, such as a court order, subpoena or search warrant, government / law enforcement investigation or other legal requirements; (ii) to assist in the prevention or detection of crime (subject in each case to applicable law); or (iii) to protect the safety of any person.

We may use and share non-personal information (meaning information that, by itself, does not identify who you are such as device information, general demographics, general behavioral data, geolocation in de-identified form), as well as personal information in hashed, non-human readable form, under any of the above circumstances. We may also share this information with other Ember Group companies and third parties (notably advertisers) to develop and deliver targeted advertising on our services and on websites or applications of third parties, and to analyze and report on advertising you see. We may combine this information with additional non-personal information or personal information in hashed, non-human readable form collected from other sources. More information on our use of cookies and similar technologies can be found in our Cookie Policy.

Links to Other Sites

This Service may contain links to other sites. If you click on a third-party link, you will be directed to that site. Note that these external sites are not operated by us. Therefore, we strongly advise you to review the Privacy Policy of these websites. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Children’s Privacy

These Services do not address anyone under the age of 18. We do not knowingly collect personally identifiable information from children under 18 years of age. In the case we discover that a child under 18 has provided us with personal information, we immediately delete this from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we will be able to do the necessary actions.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. Thus, you are advised to review this page periodically for any changes. We will notify you of any changes by posting the new Privacy Policy on this page. This policy is effective as of 2022-10-25

Request to Delete Your Personal Data

Users can request for full removal of their personal data by contacting us at hello@emberapp.io. All personal data associated with Ember will be deleted upon request.

Contact Us

If you have any questions or suggestions about our Privacy Policy, do not hesitate to contact us at hello@emberapp.io.